Brand Identity / Market Research

To understand and develop a design brief with the client, Motive builds a strong foundation of research and understanding of the target market for any given project. Motive starts with the consumer, examining the lifestyle and requirements of the user. Tools like market maps, theme boards and future scenarios are developed to ensure the project will have a solid foundation before any design/CAD development takes place.

Vehicle Packaging

Creating and defining the vehicle package is an essential part of the vehicle design process, as it shapes the requirements for the design and determines key aspects of vehicle functionality.  Motive’s team understands the complexity and importance of correctly defining the vehicle package.  Once an initial package is developed, studies are conducted to determine if modifications are required to improve the vehicles overall functionality.

Pencil, Marker and Digital Renderings

Each play a key role in the design process, but in and of themselves can also be used in the development of key marketing material.  Pencil sketches are used in the ideation phase of a design.  To provide the customer with many design iterations showing examples of what the end product could look like.  Marker and Photoshop renderings are used later in the process to add further visual elements to design sketches, providing a better representation of the design.  Theme sketches and renderings are also created to give an idea of the functionality of the design.  Digital renderings are created in the last stage of the design process to provide a photorealistic representation of the final design.

3D Alias Modeling

3D Alias Modeling is done to create the surfaces for the 3D model.  Packaging information and sketches are imported into the program to ensure that the surfaces developed reflect all pertinent information.  The creation of these surfaces allows the first look at the design in a 3D form, allowing us and your team to evaluate how the forms interact with each other and how the product looks at all angles. 

Photorealistic Renderings and Animation

From finalised 3D data photorealistic renderings and animations can be created.  Photorealistic renderings provide an accurate representation of what the end product will look like.  The 3D data can be placed into multiple environments and studio settings to provide high quality marketing images.  Animations can also be created with the same data to provide a 360 degree view of a design interior and exterior.  Impactful marketing presentations and product reveals can also be created within an animation sequence.